University – Tana Storani

University

I guide and advise foreign students from International Colleges and Universities
to boost their employment and career opportunities through personal branding, LinkedIn, and career advice.

LINKEDIN, CAREER AND JOB HUNT GUIDANCE

The focus of students, when it comes to their education and future career paths, is often their academic records, extracurriculars, internships, and ambitions. But when the time comes for them to find their first job or pursue advanced degrees, how do they convey their value?

For students, market knowledge from an industry expert and a well-articulated personal brand can tie together all the disparate aspects of their collective experiences—providing a clear view into their unique value as a potential employee, better interview preparation, awareness of how to use linkedin strategically, well-written CV and Linkedin, strategic approach to recruiters and correct use of LinkedIn as a networking tool.

My 10+ years of experience in the recruitment industry as a Recruitment Consultant and Recruiter at well-known multinationals such as LinkedIn, HP, Google, and PayPal, aligned with my expert knowledge on how to use LinkedIn strategically for networking and job hunting, allows me to give students the competitive advantage when it comes to acquiring better jobs after graduation or during the final academic year.

PERSONAL BRANDING FOR STUDENTS

Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning themselves as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career and increase their circle of influence.

When students develop their unique brands, they’re not only marketing their skills, achievements, and strengths, but also their personality, values, and passions. Their brand is conveyed in person – by appearance, communication style, and behavior, on paper – through the application process, and online – through social media, blogging platforms, and discussion forums. The way students are perceived online is referred to as a digital personal brand. Developing strong personal branding during academic years is the key ingredient to unlocking better engagement, more career opportunities, and personal development.

The Importance of a student Personal Branding

Builds Trust

When someone clearly articulates their individuality, it conveys a sense of trust. When people have a solid grasp of who they are, they are less likely to feel reserved in their interactions—and as a result—much more likely to be receptive to that person.

Establishes Credibility

In and out of the academic space, credibility is paramount to success. By developing a strong personal brand, students can clearly demonstrate their contributions as professionals, experts, leaders, etc. across their online and offline presence. In doing so, they will demonstrate their unique credibility more effectively.

Differentiates You from Your Peers

From the classroom to the boardroom, we’re inherently wired to notice differences. From instructors who use unique teaching methods to employees who offer unique skill sets—being able to convey how you’re different from your peers is vital. By developing a personal brand, the talents, accomplishments, and expertise that make you stand out can be clearly illustrated

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UCD Smurfit MBA students have benefitted from Tana’s expertise for the past couple of years. Tana knows everything there is to know about Linkedin, sharing tips on how to improve your profile and engage with the platform for more effective job search. What sets her apart is her knowledge of how recruiters use it and how that impacts what a job seeker should be doing.

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Mark Davies

Carrers and Admissions at UCD Michael Smurfit Graduate Business School

That is how I can add value to your students through Masterclasses, Workshops, and Online Training:

Personal Branding on LinkedIn
Explanation of the recruitment market and best strategies for foreign students acquiring sponsored jobs
Job Hunt on Linkedin
Strategic use of Linkedin
Personal Branding Development through Personal Branding Canvas
CV Clinic or Review
CV Writing for foreign students
Interview Preparation
Public Speaking

More clarity on professional goals in Ireland and other European countries
Greater self-knowledge and helping you to understand your strengths and weaknesses
Helping in identifying and using your strengths and applying them on your CV and LinkedIn through keywords
Helping you change your mindset and self-confidence
Helping you to define your goals in order to create a plan of action, development plan, or international career transition
Helping to define your goals and CV, taking it from its current state and re-creating it to the desired digestible format in the European market, with a particular focus on the Irish market
Guaranteeing CV, Cover Letter, and LinkedIn are attractive to the international markets
Professional help on how best to communicate with recruiters and hiring managers in English
A hands-on approach: practical, strategic, and effective approach of the philosophical part of coaching, putting your career plan into action

Recommendations

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Tana has ran a number of workshop at independent college over the last two years. These workshops were engaging and students found them extremely beneficial in preparing them for life after college. Tana has excellent communication and presentation skills and is highly experienced and knowledgeable in helping international students begin their career in ireland.

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Niamh Halpenny

MA Dispute Resolution

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As an international business student, insights about the current job status and it’s strategy is an important aspect to which Tana addressed very briefly and and held a very informative session regarding the strategix use of Linkedin. I would definitely folloy the plan and would also recommend other students and professionals to take up this opportunity to interact with Tana.

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Keerti Dubey

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Tana hosted a workshop for Dorset College Dublin students where she clearly influenced our learners to take positive actions towards their careers. Tana has vast knowledge on assisting students to start their international career, Linkedin strategies and personal branding, so the workshop provided by her was very beneficial to our students who engageg a lot and became more prepared for future job opportunities.

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Nathalya Musa

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I had the pleasure of attending an event facilitated by Tana. Her knowledge and expertise regarding how to increase ones brand and position on Linkedin is second to none. I would highly recommend her to anyone looking to establish their professional brand.

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Michael Hogan

Candidate Smurfit MBA class of 2021 | ACMA, CGMA

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I attended Tana’s panel at gradireland’s event on 3 October and i found it immensely helpful in terms of framing my approach to Linkedin. Despite being a regular user of this platform, i learned things that i hadn’t realised were part of this, and i have Tana to thank for that!

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Will Cormier

Business Development & Marketing at SureSkills | Helping businesses get the most out of theis IT solutions

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I had the pleasure of attending a workshop presented by tana on the subject of optimizing your Linkedin profile, and insights to the recruitment processes. The presentation was hel for the MBA class of UCD Michael Smurfit Business Schol. I personally gained a substantial insight on how to increase the effectiveness of my profile and learned some great recruiting tips. My colleagues also spoke very highly of the presentation. Thank you for your guindance and for sharing your expertise.

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Ricardo Cervi

MBA Candidate at UCD Michael Smurfit Graduate Business School

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Tana is a highly experienced carrer and personal brand expert, who hasprovided mentorship and guidance to many of our students in their search for a job in their field of qualification in Europe. I have seen personally how students are able to improve their job searching skills on Linkedin and their personal branding after meeting with Tana. I highly recommernd Tana to any professional looking for a job in Europe.

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